Bergman Culinary Concepts

Bergman Culinary Concept offers focused support in the following areas.

Packaging of retail product, label and container
Identifying targeted customer base
Marketing plans for small to large scale retailers
Expanded selection within the brand
Distribution network, defining the best way to get product to market
Point of Purchase and Point of Sale support materials, recipes, usage tips
Production review, cost of product, optimum price to retail, and sourcing of raw materials

Selected display formats to achieve optimum sales, applying key merchandising rules to appeal to your consumer base
Concept design and layout, merchandising tools and props
Signage, targeted to overall sales and merchandising goals
Product sourcing
Training and education for staff and consumers

Webpage layout, how to draw customers into your food site
Product selection, selecting the write product mix for your target customer
Shipping, optimal packing methods, and setup to create the best in efficiency
Promotion and marketing, simple programs that encourage return use of your site from consumer

Bergman Culinary Concepts will customize a program to target specific goals your product needs. Please contact Jeffrey Bergman for a consultation.

Jeffrey Bergman, Principal
Bergman Culinary Concepts
Office 206 721 2592
Fax 206 725 9457
e-mail quincetree@comcast.net

References readily available upon request.

Click to see: Jeffrey Bergman background in food

Manicaretti Imports

Updated catalog New educational product copy and point of sale materials product usage tips and recipes
Support marketing efforts across the county
Support to Manicaretti staff, product education and merchandising
Comprehensive review of product category's, market share, competitive pricing analysis

Tom Douglas Restaurants

Strategic marketing and sales programs for the Rub with Love branded products
Distribution and sales team analysis
Line expansion
Packaging labeling and point of sale support material

Baguette Box

Creating box lunch program, delivery methods, marketing plan, menu development.

Vande Rose Farms

Sales and distribution of artisan cured meats developed by Bruce Aidells for Vande Rose Farms.

David's Old World Cured Meats

Sales and distribution of artisan pastrami and corned beef developed by David Michael Cane: radio host and personality.

Foraye Imports

Strategic marketing and sales programs for imported food products from New Zealand and Australia
Assisted in design of trade show display
Set up key distribution network
National PR support

McSweets pickled vegetables and condiments

Re-design of product label, review of product formulation and packaging
National PR and marketing plan
Design and implementation of trade show booth
Targeted sales plan, demographic breakdown of potential customers

K.L. Keller Imports

Trade show support, sales, buyer education, new product review

Crown Pacific Fine Foods

Created educational materials for sales staff
Product review and implementation setup, retail placement, marketing plan
Producer liaison, arranging container shipments, pre-sale to retail
Development of private label products

ChefShop.com

Responsible for all product purchasing and education, marketing and PR, sales goals and inventory control
Large scale promotional events, author signings, and new products release.
Packing and shipping programs
Customer appreciation rewards programs
Weekly newsletter, product recipes and usage tips

Larry's Market

Concept and budget responsibilities for 7 stores
Responsible for product purchasing, merchandising, promotion, and private label development and implementation
Designed and implemented large-scale product training for staff and consumers

Pasta & Co.

Oversaw kitchen operation for Pasta & Co. product development, staff training and support
Assisted in writing of first cookbook
Developed sales and marketing efforts to promote brand